I was Caught up in a Hero Summoning, but that World is at Peace (WN)
Chapter 2403: Spreading Aftermath ④

Kaori-san prepared a refill of tea and herself sat down, adopting a posture to listen to Akane-san’s story.

[First, the area around the Ritch Barony’s lands in the Western Archlesia Empire, our trading company has sourced from there a few times in the past, and the land itself has high potential. The soil is good, and the climate is stable compared to the rest of the Archlesia Empire, so high-quality crops can be harvested. In terms of quality, you could even say it’s top-class within the empire.]

[Hehh, but the Ritch Barony is poor, right? Well, I guess “poor” is relative among nobles; compared to commoners, they’re still wealthy.]

[Just having good quality doesn’t automatically mean you can sell a lot. In the end, things like publicity, image, demand and supply balance, and sales strategy all have to be solid, otherwise nothing will sell spectacularly. Even if the quality is high, it’s not like it’s the best in the world. Compared to places like Symphonia Kingdom, which also has high-quality crops, some of them are cheaper or even surpass in quality.]

Actually, even Raz-san gave high praise to Ritch Barony’s ripples, so there’s no doubt the quality and taste are genuinely good. But selling it based on that alone is difficult; publicity and recognition are also crucial. And naturally, proper advertising requires money, which the Ritch Barony likely doesn’t have.

Furthermore, logistics are poor, so even if they tried to sell on a larger scale, there would be many hurdles to overcome.

[The logistics aren’t good either, right?]

[That’s right, that’s a big issue too. First, there’s no teleportation gate in Ritch Barony, and that area is home to wyverns, so Flying Dragon Services won’t fly there. On top of that, because there are many mountains, the roads aren’t wide or well-built, and there are lots of areas with elevation differences, so it’s simply not suitable for transporting large amounts of cargo.]

Unless someone like Akane-san can use Teleportation Magic to transport goods, even teleportation magic tools are expensive and impractical for crop transport.

[Well, if it’s profitable, that kind of idea would come up, but maintaining roads through monster-inhabited areas or building teleportation gates costs an enormous amount. If the expected return isn’t worth it, no one invests. Even the country has plenty of other places to prioritize. They wouldn’t allocate a large budget to remote lands that only produce moderately good crops. So in the end, Ritch Barony was seen as a place with decent potential…… but too remote for the investment required to improve logistics……]

I understood the intent behind Akane-san pausing there. The use of past tense suggests the situation has changed now.

As I thought this, Akane-san pointed at me with a slightly exasperated look.

[But then, this bombshell came along and injected both publicity and demand. From Kaito’s perspective, it was probably just sharing gifts with acquaintances, but your acquaintances are famous on a global scale. Even in our world, when a famous person uses or favors something, it’s a huge talking point and can ignite a trend, right?]

[Like using celebrities in TV commercials or advertisements.]

[Exactly. And that costs a lot of money, and usually you can’t get someone with global fame without special connections. But this idiot went and spread it to Death King-sama and various Count-ranks. Death King-sama even intended to buy it, and she casually asked Raz-sama, whose farm is world-famous for crops, to recommend it to acquaintances. She probably had no idea how extensive her connections are…… and that’s why it’s like this now.]

[So, Raz-sama really is an amazing person? I always thought her as just kind and cute……]

[With matters related to crops, she’s at the top globally, and her network is enormous. Just Raz-sama showing interest is enough to generate buzz. Add Death King-sama, Kaito, and the others Raz-sama recommended those apples to, it’s guaranteed that a trend will catch fire before long.]

Honestly, just as Akane-san said, I knew Raz-sama had a wide network, but I hadn’t realized she was such a famous figure in the industry.

I had just recommended it to a few people, thinking it might slightly boost sales at Marie-san’s place, but it seems like it’s become far more outrageous than I imagined.

[I’ve said it many times, but the potential in that area is high. So if publicity and demand catch fire, there’s more than enough capacity for it to take off. And once demand grows and things heat up, the region itself will naturally start to develop…… that’s probably what the Lord Trading Company is aiming for. I think they intend to build a teleportation gate in the Ritch Barony lands. By controlling the logistics of land with high development potential, they can make a huge profit. Of course, only a company like the Lord Trading Company, capable of moving such massive funds to build a teleportation gate quickly, could pull that off.]

[Ah, I see…… I think I’m starting to understand. If demand rises due to publicity, attention increases, and other trading companies start opening shops or establishing sales bases in the area, the region will develop. Then, if Lord Trading Company fixes the previously flawed logistics, the area can develop rapidly all at once.]

[Exactly. Normally, creating that much of a boom or publicity would cost a ridiculously huge amount of money…… but this monster managed to generate it just by casually sharing some ripples with acquaintances.]

[……Seriously, Kaito-kun is just…… Kaito-kun huh.]

Feeling a mix of embarrassment and awkwardness, I averted my gaze from Kaori-san and Akane-san, who were looking at me with that indescribable exasperated expression on their faces.

<Afterword>

Serious-senpai : [It was skipped over in the story, but if that much attention is focused there, Archlesia Empire will naturally move to develop the land, so the development of the Ritch Barony is basically a done deal…… On top of that, there’s even God of Fertility trying to do something……]

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